Thursday, February 14, 2013

Interview: (Chevy Cruze 2.0TD) James Bell, Head of Consumer Affairs, General Motors

I recently interviewed James Bell, Head of Consumer Affairs, General Motors during the Chicago Auto Show. Our interview focused on the new 2014 Chevy Cruze Turbo Diesel. With over 16 years of experience, James Bell is a nationally recognized and authoritative resource within the automotive industry. During his tenure, James has diligently analyzed and effectively communicated automotive data and research to multiple constituencies, including the national and international media, automotive manufacturers, dealers, and the every-day shopper. His multifaceted experience has led to a unique perspective on the industry that easily crosses over the boundaries between the general consumer and passionate enthusiast. Prior to joining GM, James was Vice President of Corporate Communications and Executive Market Analyst for Kelley Blue Book. In this role, he was charged with promoting the brand and driving traffic to its award-winning Web site. Bell holds a Bachelor of Arts degree in Broadcast Communications and Political Science from California State University.


My questions:

There are so many alternative fuel vehicles available, how can consumers determine what's best for them?

Diesel engines have been around for quite some time, why do you think the evolution of clean diesel may be something consumers embrace?

Diesel cars make up 50% of car sales in Europe? Why have Europeans embraced diesel vehicles so much quicker than us?

Tell us about the new Chevy Cruze 2.0TD. What does it offer consumers that other alternative fuel vehicles do not?

In what scenario, would diesel be a better option than gasoline for a family?

I want to thank General Motors for this interview opportunity! I also want to thank James Bell for taking the time to answer my questions. I really hope to get the chance to get behind the wheel of the Chevy Cruze 2.0TD. The 2014 Chevy Cruze Turbo Diesel will arrive in dealerships this summer.

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