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Friday, November 20, 2015

Michelle Krebs, Autotrader and Rob Peterson, Buick Reveal the Hottest Trends and What Consumers Really Want

What do consumers really want when buying a new car? Is it the color, make or model? Or, is it all about the new technology?

Michelle Krebs, Senior Analyst, Autotrader and Rob Peterson, Brand Manager, Buick talk about what consumers really want in their vehicles at L.A. Auto Show.

Check out our interview below:



About the talent:
Michelle Krebs, Senior Analyst, Autotrader
A Detroit-based senior analyst for Autotrader and director of Automotive Relations for Cox Automotive. An award-winning automotive writer with nearly 35 years of experience covering and observing the global auto industry, Krebs has served as president of the Society of Automotive Analysts and is a current board member and past president of the Automotive Press Association.

Before joining Autotrader, Krebs was a senior auto analyst and editor for Edmunds.com. Previously, she ran a successful editorial services business where she was the first female car reviewer for The New York Times and the first woman to participate in the selection of Motor Trend's Car/Truck of the Year. She was also a reporter and editor for industry trade journal Automotive News and wrote for daily newspapers, including The Oakland Press in Pontiac, Mich.

Rob Peterson, Brand Manager, Buick
A Marketing Manager for Buick where he is responsible for the market positioning and continued sales growth Buick Crossovers and the upcoming launch of the Buick Cascada, the brand's first convertible in 25 years.  Peterson joined General Motors in 1998 and has subsequently held management positions in Chevrolet, Communications and Marketing.

I want to thank Buick and Autotrader for this interview opportunity! I also want to thank Michelle Krebs and Rob Peterson for taking out the time to talk about the L.A. Auto Show.

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