When I talk to my friends about cars there is never a discussion about Lexus. They all talk about other luxury and non-luxury brands. It is important that Lexus try to appeal to a younger demographic because it will allow them to grow with new customers. I don't think that it is impossible for Lexus to change around its image but they need to start sooner than later. My favorite Lexus model was the first generation RX300. Lately I have not been a fan of Lexus but I'm hoping they can change my view.
Do you agree? What are your views about Lexus? Please comment and lets start a discussion.
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