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Tuesday, July 8, 2014

Interview: Transformers: Age of Extinction

Michael Bay's Transformers: Age of Extinction hit theaters on June 27th. Age of Extinction is the fourth film in the franchise.

Check out my interview with Steve Tihanyi, GM's General Director for Branded Entertainment, and James Bell, Head of Consumer Affairs, General Motors as they tell us about the custom concept cars built just for this movie and share behind the scenes footage from the set of the film.

About the talent:
Steve Tihanyi is responsible for strategic development and tactical execution of all GM branded entertainment initiatives working with major studios, television networks and producers. Global auto shows, licensing and vehicle management also fall under his preview. Additionally, he oversees key marketing alliances such as the NFL, Major League Baseball, NCAA and the GM Test Track at Disney's Epcot World. Prior to returning to GM's Detroit headquarters, Tihanyi had been in the North Central region serving as the Regional Divisional Marketing Manager for the Cadillac, Hummer and Saab brands managing all the marketing activity across 11 states working closely with the retail dealer network.

With over 16 years of experience, James Bell is a nationally recognized and authoritative resource within the automotive industry. During his tenure, James has diligently analyzed and effectively communicated automotive data and research to multiple constituencies, including the national and international media, automotive manufacturers, dealers, and the every-day shopper. His multifaceted experience has led to a unique perspective on the industry that easily crosses over the boundaries between the general consumer and passionate enthusiast. Prior to joining GM, James was Vice President of Corporate Communications and Executive Market Analyst for Kelley Blue Book. In this role, he was charged with promoting the KBB.com brand and driving traffic to its award-winning Web site. Bell holds a Bachelor of Arts degree in Broadcast Communications and Political Science from California State University.

Check out the interview below:



I want to thank General Motors for this interview opportunity! I also want to thank Steve Tihanyi and James Bell for taking out the time to discuss and answer my questions.

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