Revealed: 2014 Jeep Cherokee

The new 2014 Jeep Cherokee has been revealed! The look of the new midsize crossover is definitely different than the Liberty model it replaces. The Jeep Cherokee will deliver 45 percent better fuel economy over the Liberty. It has been rumored that the Liberty's replacement would receive a 4 cylinder engine and/or a toned down version of the Pentastar V6 engine. A 9-speed automatic transmission may also debut in the new Cherokee model. The 2014 Jeep Cherokee will make its official debut at the 2013 New York Auto Show and will go on sale later this year.

The Green Light: I LOVE the look of the new Jeep Cherokee! The Nissan JUKE must have been on the designer's minds when the Cherokee was designed, which isn't a bad thing. As a JUKE owner I do not have a problem with the quirky design. I've had a chance to look at some comments and a lot of people seem to be split on the design which doesn't shock me. Many people who dislike the design feel that it is the worst designed Jeep which I disagree with. But people are entitled to their opinions and not everyone have the same tastes. With the way that the automotive industry is going, I am not surprised with the changes that were made to the Cherokee. I think the changes will help the Cherokee achieve the sales that Chrysler is looking for. I can't wait for all of the specs and to get behind the wheel of the new Jeep Cherokee.

What do you think of the new 2014 Jeep Cherokee?


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Interview: (Chevy Cruze 2.0TD) James Bell, Head of Consumer Affairs, General Motors

I recently interviewed James Bell, Head of Consumer Affairs, General Motors during the Chicago Auto Show. Our interview focused on the new 2014 Chevy Cruze Turbo Diesel. With over 16 years of experience, James Bell is a nationally recognized and authoritative resource within the automotive industry. During his tenure, James has diligently analyzed and effectively communicated automotive data and research to multiple constituencies, including the national and international media, automotive manufacturers, dealers, and the every-day shopper. His multifaceted experience has led to a unique perspective on the industry that easily crosses over the boundaries between the general consumer and passionate enthusiast. Prior to joining GM, James was Vice President of Corporate Communications and Executive Market Analyst for Kelley Blue Book. In this role, he was charged with promoting the KBB.com brand and driving traffic to its award-winning Web site. Bell holds a Bachelor of Arts degree in Broadcast Communications and Political Science from California State University.

                         

My questions:

There are so many alternative fuel vehicles available, how can consumers determine what's best for them?

Diesel engines have been around for quite some time, why do you think the evolution of clean diesel may be something consumers embrace?

Diesel cars make up 50% of car sales in Europe? Why have Europeans embraced diesel vehicles so much quicker than us?

Tell us about the new Chevy Cruze 2.0TD. What does it offer consumers that other alternative fuel vehicles do not?

In what scenario, would diesel be a better option than gasoline for a family?

I want to thank General Motors for this interview opportunity! I also want to thank James Bell for taking the time to answer my questions. I really hope to get the chance to get behind the wheel of the Chevy Cruze 2.0TD. The 2014 Chevy Cruze Turbo Diesel will arrive in dealerships this summer.


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Kia's "Space Babies" Ad

Kia's Super Bowl ad features the all-new 2014 Kia Sorento Limited. The ad answers the age-old question: "Where do babies come from?"

Check out Kia's commerical:

2014 Kia Sorento features:
-An all-new 290 hp 3.3L GDI V6 engine
-New FlexSteerTM tunable electric steering available on SX and SX Limited
-Available full-time AWD with locking center differential and Torque Vectoring Cornering Control (TVCC)

The 2014 Kia Sorento goes on sale this Spring.

What did you think of Kia's ad?


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Is Lincoln's Super Bowl Commercial a Let-Down?

Lincoln recently released it's Super Bowl commercial which will air during the Big Game this Sunday!

Check out Lincoln's commercial:

The Green Light: Over the past year I have written a number of posts on Lincoln. Once Ford decided to put all their "effort" into Lincoln I thought things would finally change for their luxury brand. While many people do not like the new designs, I think the MKZ is a good looking vehicle as well as the MKC Concept. I've watched the commercial and I found it to be boring and all over the place. Nothing about the commercial made me want to be interested in Lincoln. I've been told by a few people from Ford that there is a good plan for Lincoln. But after seeing this commercial I am still convinced that Ford has no idea what they are doing with Lincoln. Nothing about this commercial screams LUXURY. If Ford wants Lincoln to be a luxury automaker again then they need to go back to the drawing board. I am really rooting for Lincoln because I think competition is always great. I am not giving up on Lincoln yet!

What are your thoughts on the commercial?

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Mercedes-Benz CLA Super Bowl Commercial

Mercedes-Benz released its new Super Bowl commercial, which features Willem Dafoe, Kate Upton and Usher.

The all new Mecedes-Benz CLA; is a new front-wheel drive four-door coupe. The CLA is powered by a turbocharged inline 4-engine producing 208 hp.

Check out the commercial:

The Green Light: Mercedes-Benz is trying to bring younger buyers into the brand with the entry level CLA. The CLA has a starting price under $30K! Would you consider buying one?


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