Toyota and NFL Stars DeMarcus Ware, Fred Jackson, and More Honor Dads During The Big Game

Dads are everyday heroes. To celebrate, Toyota talked to a cross-selection of great dads to find out what it takes to become a good dad, and have released the video pieces online leading up to the big game.

Professional football stars DeMarcus Ware, Fred Jackson, Kurt Warner and LaVar Arrington have teamed up with Toyota to honor and inspire dads across the country during this year's big game. Watch the inspiring emotional video about the players' fathers below, and see how they've learned to best raise their kids:



To honor your dad, Toyota is inviting Twitter users to engage in a unique game day conversation, by creating a cultural moment in real time, encouraging users to tweet photos of their dads using the hashtag #OneBoldChoice.

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The 2015 North American International Auto Show

Auto Show season is well underway but for most auto enthusiasts, one of the biggest and most important shows of year take's place in the Motor City. The North American International Auto Show (NAIAS or the Detroit Auto Show) takes place in Detroit every January and for GM it is their big dance. James Bell, GM's Head of Consumer Affairs shares some exciting news and brand new vehicles revealed.

With over 16 years of experience, James Bell is a nationally recognized and authoritative resource within the automotive industry. During his tenure, James has diligently analyzed and effectively communicated automotive data and research to multiple constituencies, including the national and international media, automotive manufacturers, dealers, and the every-day shopper. His multifaceted experience has led to a unique perspective on the industry that easily crosses over the boundaries between the general consumer and passionate enthusiast.

Check out the interview below:



I want to thank General Motors for this interview opportunity! I also want to thank James Bell for taking out the time to discuss and answer my questions.

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