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Friday, November 20, 2015

Michelle Krebs, Autotrader and Rob Peterson, Buick Reveal the Hottest Trends and What Consumers Really Want

What do consumers really want when buying a new car? Is it the color, make or model? Or, is it all about the new technology?

Michelle Krebs, Senior Analyst, Autotrader and Rob Peterson, Brand Manager, Buick talk about what consumers really want in their vehicles at L.A. Auto Show.

Check out our interview below:



About the talent:
Michelle Krebs, Senior Analyst, Autotrader
A Detroit-based senior analyst for Autotrader and director of Automotive Relations for Cox Automotive. An award-winning automotive writer with nearly 35 years of experience covering and observing the global auto industry, Krebs has served as president of the Society of Automotive Analysts and is a current board member and past president of the Automotive Press Association.

Before joining Autotrader, Krebs was a senior auto analyst and editor for Edmunds.com. Previously, she ran a successful editorial services business where she was the first female car reviewer for The New York Times and the first woman to participate in the selection of Motor Trend's Car/Truck of the Year. She was also a reporter and editor for industry trade journal Automotive News and wrote for daily newspapers, including The Oakland Press in Pontiac, Mich.

Rob Peterson, Brand Manager, Buick
A Marketing Manager for Buick where he is responsible for the market positioning and continued sales growth Buick Crossovers and the upcoming launch of the Buick Cascada, the brand's first convertible in 25 years.  Peterson joined General Motors in 1998 and has subsequently held management positions in Chevrolet, Communications and Marketing.

I want to thank Buick and Autotrader for this interview opportunity! I also want to thank Michelle Krebs and Rob Peterson for taking out the time to talk about the L.A. Auto Show.

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MotorWeek's John Davis Discusses the Hottest Debuts and Unveilings at the L.A. Auto Show

The debuts at this year's L.A. Auto Show deliver production and concept vehicles representing the ever-growing performance, mid-size crossover, electric and high-technology categories. There were debuts that ranged from luxury SUVs and flagship sedans to new compact sedans.

John Davis reports on the latest new vehicle manufacturer debuts, unveilings and concept cars at the L.A. Auto Show.

Check out our interview below:



About the talent:
John H. Davis is the Emmy Award-winning host, executive producer and creator of MotorWeek, television's longest running automotive series. John Davis is seen by millions of viewers on PBS, Velocity and V-me Spanish-language network. One of the most trusted and recognized automotive journalist in the nation, Davis has been featured on CNN, Weekend Today, Live with Regis and Kelly, PARADE magazine and The Baltimore Sun, as well as local media throughout the country. He has also written regularly on automotive industry topics for The Washington Post and is a frequent radio guest on WBAL-AM and 98Rock in Baltimore. Davis even helped Duff Goldman road test a delivery van on Food Network's Ace of Cakes.

More than three decades after its debut on public television in 1981, MotorWeek remains the leading the source of unbiased information on automotive safety, fuel efficiency and in-depth car and truck reviews. It is also celebrating its 35th season on television.

I want to thank Ford and Hyundai for this interview opportunity! I also want to thank John Davis for taking out the time to talk about the L.A. Auto Show.

Please click the "Join this site" button on the right hand side, subscribe, and check out my other posts!

Like The Green Light on Facebook: https://www.facebook.com/theglight?ref=hl

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Add us to your circles on Google +: https://plus.google.com/u/0/115485014129103356664/posts

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